Today Wildcard released a new iPhone app called Wildcard Comedy. It’s the first step in an exploration we are calling Wildcard Communities. We’re taking the design, card technology, and curation that made Wildcard one of Apple’s best news apps, and focusing it on content that is meaningful to specific communities.
If you’re an aspiring comic, professional comedian, or pursuing a career in this corner of the arts, Wildcard Comedy will be your go to source for what’s happening in the world of working comedians each day. You’ll be continuously updated on industry-specific news, watch great expressions of the craft, and get the funniest videos, podcasts, and tweets created by your peers and stars, all in single curated news feed.
The comic community, like many smaller communities, does not have a best in class mobile app for discovering, reading, and watching what’s happening in their world every day. At Wildcard, we believe that one size does not fit all when it comes to the News and Media that matters. Wildcard Communities is about zooming it in from “what’s happening in the world”, to “what’s happening in the Comedic world”…and if successful, potentially what’s happening in the worlds of hundreds of smaller, more focussed communities like Comedy.
Whether it’s through Wildcard Communities, or other initiatives we have in the works, we are committed to giving you perspective on the world at large, but also YOUR world, and we are well on the way to doing so. We have seen a number of companies that we admire take a winning user experience (Stack Overflow, Amino, Reddit, Twitter) and roll it out on a community by community basis, and we think Wildcard has the potential to do the same as the information source of choice for these smaller groups.
We’ll report back in 60 days and either replicate this model in more communities, modify it, roll the parts that work into the core Wildcard experience, or completely move on if we are way wrong…Should be a fun couple of months :)
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