What is Wildcard?
Today we are stepping out a little bit. As of today the project that began as Coopkanics, Inc. back in January is graduating to a real name and identity. Our company is now called Wildcard. A wildcard is a card that can do anything…its a card that has magical powers, to break rules and be more powerful than any other within the tightly defined structure of a game.
Ok, so what does this have to do with the mobile internet? We are not a games company, why do cards matter? Well, it turns out that on mobile, the world is moving toward a new unit of interaction called a “card.” You might have seen a card in twitter. If you use Google now, their core unit is a “card.” New platforms like Kik have implemented a “cards api”…it’s all the rage. You might say, that slowly but surely cards are replacing web pages on mobile. A card is simply a “native unit that can be displayed in line within an app that is backed by information or functionality from an underlying webpage.” It gives the user everything they want from a page or site without having to click into the web itself, load annoying pages, and navigate an environment that wasn’t designed to be consumed on a phone (the legacy web).
Ok, so web pages are dying and cards are emerging in their place. We are building the definitive card platform for the mobile web. Every site in the world, every action you want to take, all the things that are hard to do on your phone but easy on the desktop web…they can and will live inside of cards…and we are building that reality.
We’re designing the easiest and most intuitive way for users to find mobile cards on their phone. Every brand on earth, actionable in a consistent form. All of the power and breadth of the legacy web, with the simplicity and functionality of concise native apps.
We value speed. We value navigation. We value merchants and publishers who need an answer to non-performing webviews and we value native apps that are tired of kicking their users to Safari every time a link is clicked in their app.
We are the largest library of high quality mobile cards on the web, and we’re bringing a level of functionality to this emergent unit that has never been seen before. Our cards can do things that regular cards can’t…between the tightly defined structure of the web…and the tightly defined structure of the native ecosystem, a unit emerges that is special in nature…that transcends the shackles of legacy and rules…the wildcard.
We are the best early stage team in New York City. We just raised $3 Million in Series A financing from top-tier venture capital to take on giants. And we want you to come build the future with us. Engineering and design DNA only please. Click here for more information or send me a note at firstname.lastname@example.org.