What is Wildcard?
Today we are stepping out a little bit. As of today the project that began as Coopkanics, Inc. back in January is graduating to a real name and identity. Our company is now called Wildcard. A wildcard is a card that can do anything…its a card that has magical powers, to break rules and be more powerful than any other within the tightly defined structure of a game.
Ok, so what does this have to do with the mobile internet? We are not a games company, why do cards matter? Well, it turns out that on mobile, the world is moving toward a new unit of interaction called a “card.” You might have seen a card in twitter. If you use Google now, their core unit is a “card.” New platforms like Kik have implemented a “cards api”…it’s all the rage. You might say, that slowly but surely cards are replacing web pages on mobile. A card is simply a “native unit that can be displayed in line within an app that is backed by information or functionality from an underlying webpage.” It gives the user everything they want from a page or site without having to click into the web itself, load annoying pages, and navigate an environment that wasn’t designed to be consumed on a phone (the legacy web).
Ok, so web pages are dying and cards are emerging in their place. We are building the definitive card platform for the mobile web. Every site in the world, every action you want to take, all the things that are hard to do on your phone but easy on the desktop web…they can and will live inside of cards…and we are building that reality.
We’re designing the easiest and most intuitive way for users to find mobile cards on their phone. Every brand on earth, actionable in a consistent form. All of the power and breadth of the legacy web, with the simplicity and functionality of concise native apps.
We value speed. We value navigation. We value merchants and publishers who need an answer to non-performing webviews and we value native apps that are tired of kicking their users to Safari every time a link is clicked in their app.
We are the largest library of high quality mobile cards on the web, and we’re bringing a level of functionality to this emergent unit that has never been seen before. Our cards can do things that regular cards can’t…between the tightly defined structure of the web…and the tightly defined structure of the native ecosystem, a unit emerges that is special in nature…that transcends the shackles of legacy and rules…the wildcard.
We are the best early stage team in New York City. We just raised $3 Million in Series A financing from top-tier venture capital to take on giants. And we want you to come build the future with us. Engineering and design DNA only please. Click here for more information or send me a note at jordan.cooper@gmail.com.
Jordan Cooper's Blog: startups, venture capital, etc... 
Good luck, Jordan. Great name and definitely an interesting concept as a way to subvert or reimagin mobile web.
Semil Shah
August 5, 2013
Exciting and worthwhile. Can’t wait to see where this goes.
Jackson Lindauer (@JacksonLindauer)
August 5, 2013
holy freaking cow this is sweet! mobile hasn’t migrated from desktop as an independent platform yet…i’ve been thinking out loud about this on my blog a few weeks ago. it’s about time!!
Brian Kil
August 5, 2013
[…] So what are we working on? My co-founder, Jordan, describes it really well in his blog post… […]
Join Me At Wildcard – The DOB
August 5, 2013
[…] 1) What is Wildcard? https://jordancooper.wordpress.com/2013/08/05/what-is-wildcard/ […]
UX Design is on my Mind | Jordan Cooper's Blog: startups, venture capital, Wildcard
August 7, 2013
Awesome concept; you clearly love making people lives easier!
Joshua McGuinness
August 8, 2013
[…] iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — […]
A Story About Threading The Needle On Mobile | VIVAADH
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — […]
A Story About Threading The Needle On Mobile | Lord of the Net
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — the user […]
A Story About Threading The Needle On Mobile
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — the user […]
IT Blog » Post Topic » A Story About Threading The Needle On Mobile
August 25, 2013
[…] iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — […]
A Story About Threading The Needle On Mobile | TechBoom
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — the user […]
A Story About Threading The Needle On Mobile | CB Smithwick
August 25, 2013
Good luck, sounds like an exciting project providing more options to mobile developers!
Andy Campbell
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — the user […]
A Story About Threading The Needle On Mobile | Digital Gadget dan Selular
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — […]
A Story About Threading The Needle On Mobile |
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — the user […]
A Story About Threading The Needle On Mobile | Krantenkoppen Tech
August 25, 2013
[…] iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — […]
My Internet Press » A Story About Threading The Needle On Mobile
August 25, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — the user […]
A Story About Threading The Needle On Mobile – Haywire
August 26, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — the user […]
A Story About Threading The Needle On Mobile | YO Status ->YO Status ->
August 26, 2013
[…] for iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — […]
A Story About Threading The Needle On Mobile | TechCrunch
August 26, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs | Lord of the Net
September 22, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs | Krantenkoppen Tech
September 22, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs | Modulates.com
September 22, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs | TechBoom
September 22, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
IT Blog » Post Topic » Mobile Apps, Card Interfaces, And Our Opposable Thumbs
September 22, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs «
September 22, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs |
September 22, 2013
[…] A two-sided card seems to fit nicely in this mobile age. Perhaps that’s why Tinder’s user interface is so popular as its users quickly flick through picture tiles, or why Apple’s Passbook and Reminders apps use a cards interface with information and controls on both sides, or why a NYC-based entrepreneur named Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs | TechCrunch
September 22, 2013
[…] A two-sided card seems to fit nicely in this mobile age. Perhaps that’s why Tinder’s user interface is so popular as its users quickly flick through picture tiles, or why Apple’s Passbook and Reminders apps use a cards interface with information and controls on both sides, or why a NYC-based entrepreneur named Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs - The Marketing Digest | The Marketing Digest
September 22, 2013
[…] Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. Going back to some of the pre-iPhone iPods, even back then we could scroll through album art. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs
September 22, 2013
[…] A two-sided card seems to fit nicely in this mobile age. Perhaps that’s why Tinder’s user interface is so popular as its users quickly flick through picture tiles, or why Apple’s Passbook and Reminders apps use a cards interface with information and controls on both sides, or why a NYC-based entrepreneur named Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs – Haywire
September 23, 2013
[…] A two-sided card seems to fit nicely in this mobile age. Perhaps that’s why Tinder’s user interface is so popular as its users quickly flick through picture tiles, or why Apple’s Passbook and Reminders apps use a cards interface with information and controls on both sides, or why a NYC-based entrepreneur named Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs - YO Status
September 23, 2013
[…] 双面卡片似乎很好地适应了这个移动时代。也许那就是为什么Tinder的用户界面是如此受欢迎，它的用户在图块之间快速轻弹，这也能解释为什么苹果的Passbook和提醒应用程序使用卡片接口，两面都含有信息并且都可以进行操控，这也是为什么一个名为约旦库珀（Jordan Cooper）的纽约市企业家试图重建移动网卡，以此作为他的初创公司Wildcard的重点项目。 […]
"卡片式"移动应用和我们的两个拇指 - 科技辣
September 23, 2013
[…] What Is Wildcard? […]
A PM opportunity worth leaving Google for | Jordan Cooper's Blog: startups, venture capital, Wildcard
November 4, 2013
Let’s not neglect Palm in this discussion. The Palm Pre was an amazing implementation of the card-based UI.
keithratner
December 2, 2013
[…] iPhones. One of my favorite interactions is the ability to “Skip” through content by swiping cards. In regular terrestrial radio and satellite radio — and even most mobile radio apps — […]
A Story About Threading The Needle On Mobile | BaciNews
December 28, 2013
[…] A two-sided card seems to fit nicely in this mobile age. Perhaps that’s why Tinder’s user interface is so popular as its users quickly flick through picture tiles, or why Apple’s Passbook and Reminders apps use a cards interface with information and controls on both sides, or why a NYC-based entrepreneur named Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs | BaciNews
December 28, 2013
cockiness doesnt help you.
– 47 year oldtimer
videogame designer
February 21, 2014
[…] A two-sided card seems to fit nicely in this mobile age. Perhaps that’s why Tinder’s user interface is so popular as its users quickly flick through picture tiles, or why Apple’s Passbook and Reminders apps use a cards interface with information and controls on both sides, or why a NYC-based entrepreneur named Jordan Cooper is trying to rebuild mobile web pages into cards as the focus of his new startup, Wildcard. […]
Mobile Apps, Card Interfaces, And Our Opposable Thumbs | VC Speak
July 17, 2014
I’m “all in” on this concept and look forward to see the progression. In the spaces I’m in already can vision the applications.
Richard Scudder
August 6, 2014